This is a bit of positive news that might indicate weak May and June consumer spending may simply be chop rather than a trend. http://www.prnewswire.com/news-releases/jd-power-and-associates-reports-july-new-vehicle-retail-sales-rebound-sharply-from-weak-june-sales-driven-by-a-multitude-of-small-wins-99012694.html
That being said, virtually any of the numbers we will be reasonably talking about here would have been considered recessionary not all that long ago. The fact that Ford (F) is making as much as it is in this environment bodes well for them going forward. Trading at below 8x earnings and possibly as low as 7x next year's earnings if they keep blowing the socks off of all estimates, it's actually not terribly priced right now. I could easily see how there's another 30-40% in it from here if not more by December of 2011. Remember, just because a stock has advanced a lot does not make it overpriced. Ford by an objective measure is cheap.